A trademark is a legally registered sign used to distinguish your business, products, or services from others. It may consist of a name, logo, symbol, slogan, tagline, or a combination thereof. In Indonesia, trademark rights are granted on a first-to-file basis, meaning the first party to register
obtains exclusive legal ownership, regardless of prior usage.
Registering your trademark provides exclusive rights to use, license, and protect your brand identity, while preventing unauthorized use by third parties.
Why Trademark Registration Is Important
Trademark registration is essential for businesses operating in Indonesia, especially in the property, hospitality, and investment sectors, due to the following reasons:
- Grants exclusive legal ownership of your brand in Indonesia
- Prevents third parties from using or registering similar names or logos
- Protects your brand from imitation, misuse, and infringement
- Strengthens your business credibility with investors, banks, and partners
- Allows legal enforcement, including cease-and-desist actions and lawsuits
- Increases brand value as a transferable and licensable asset
- Required for franchising, licensing, and expansion activities
- Supports long-term business growth and market positioning
Without registration, brand owners may lose their rights even if the brand has been used for years.
Functions of a Trademark
A registered trademark functions as:
- Legal protection for your brand identity
- Commercial asset that can be licensed, sold, or transferred
- Market differentiator distinguishing your products or services
- Reputation safeguard ensuring brand consistency and trust
- Strategic business tool for expansion and investment valuation
Trademark Registration Services
We provide comprehensive trademark registration services for property brands, real estate projects, hospitality businesses, and corporate entities, including:
- Initial trademark assessment and advisory
- Classification of trademark classes
- Preparation and filing of trademark applications
- Monitoring during examination and publication stages
- Basic guidance on trademark usage and protection
Estimated Timeline
- Filing process: approximately 30 working days
- Certificate issuance: up to 12 months, subject to substantive examination and publication by the relevant authority
Who Should Register a Trademark
Trademark registration is highly recommended for:
- Property developers and villa projects
- Hospitality and resort operators
- Real estate agencies and management companies
- Foreign investors operating under PT PMA
- Businesses planning brand expansion or franchising
